Vietnam tourism aims at Chinese |Vietnam’s tourism is planning more promotion activities in China as well as direct meetings between travel firms of the two countries to lure more Chinese passport holders. According to a report of the Vietnam National Administration of Tourism (VNAT), around 227,800 Chinese visited the country in Q1, up 115% year-on-year. China ranked second in outbound tourists to Vietnam in Q1 followed by Vu The Binh, head of the Travel Department under VNAT, told the Daily on Wednesday that the national tourism agency would organize road shows and direct meetings in Shanghai, “We are making advertising films to promote Vietnam’s tourism on China’s television channels. We expect the films can be broadcast on some channels during the promotion trip,” Binh said. VNAT will organize familiarization trips for Chinese media and tour operators to the country in the coming months. Binh said the target was Chinese tourists who travel to Vietnam by passport because of higher spending compared to others who travel by laissez-passer. In the past, Chinese passport holders accounted for around 20% of Chinese visitors to Vietnam. However, the figure increased to 50% last year. VNAT director Nguyen Van Tuan said, “We still see China as the major source market this year. We are receiving good results from promotion trips last year and are focusing on Chinese passport holders.” VNAT and travel firms in 2009 organized marketing trips to China’s Nearly 528,000 Chinese visited the country last year, still lower than the record number of 778,000 in 2004. VietNamNet/SGT Other news for Sunday 04 April, 2010
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